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Make It Impossible to Miss
If you want to communicate an important message do what skullcandy.com does–

I would have made 1 change– added a close button to free shipping banner so that visitors have an option to remove it from their screen.
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Comments 2
This looks like the Hello Bar and it was set up without the option to close it. When I clicked the bar on this website, a pop-up window showed up under the bar with more info about their free shipping offer with the option to close this window (luckily).
I use the hello bar for the same reason, to get the message across whether it’s a new product, discount or an important update … and with the option the close it.
Replybetterretail
Good point, Derek. Skullcandy.com should use the Hello Bar too.
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