Come out and Say It
3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com). 3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics. Makes sense so far? Ok.
I Googled 3ACTIVE and this paid ad appeared on my screen—
With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad. Clicking the ad takes shoppers to a page where 3Dglassesunlimited.com very eloquently explains why doing business with Dimensional Optics is a bad idea. The page has been cleverly constructed and I recommend you check it out.
Is 3Dglassesunlimited.com playing fair? Who knows? Is the tactic working? Most likely. Google certainly doesn’t mind PPC bidding wars.
This is strange. I thought Google wont allow to bid on brand keywords by competition. But as this is allowed, its a clever gimmick. LP is also designed very intelligently. However, if the competitor changes his pricing and you dont update the comparison chart then you will get into lot of trouble.Reply
I was myself a little surprised Google would allow this. Maybe they don’t and this ad just fell through the cracks.
Srinivas said: However, if the competitor changes his pricing and you dont update the comparison chart then you will get into lot of trouble.Reply
Rishi: Please explain what you mean by trouble. I’m curious.