We are programmed to decline newsletter signup offers. The copy used by oDesk is an example of how to do it right—
Comments 2
Mike Johnson (@mikjnsn)
March 17, 2014 at 9:22 AM
Yes, hopefully they can deliver. We default to declining newsletters/emails because they’re typically fluff or ill-conceived sales messages, but that brings up a couple of issues with everyone’s tactics: 1. You don’t give me anything relevant and I quit paying attention to you… 2. You don’t write often enough and I forget about you…
Comments 2
Yes, hopefully they can deliver. We default to declining newsletters/emails because they’re typically fluff or ill-conceived sales messages, but that brings up a couple of issues with everyone’s tactics:
Reply1. You don’t give me anything relevant and I quit paying attention to you…
2. You don’t write often enough and I forget about you…
betterretail
Exactly right, Mike.
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