Inside Joke
If Internet ads were salesmen:
Limitless
Imagine this scenario: you A/B test an idea and it does well. The second test also does well. And the third test ends up outperforming both preceding tests. Now you test the fourth idea and it underperforms. The fifth and sixth ideas also underperform. Does this mean we need to move on because we’ve discovered the best version of this page? …
(Unfair) Importance of Newest Review
I was on a product page that had 562 reviews with an average rating of 4.7 out of 5 stars. 96% of respondents said they’d recommend this product to a friend. That’s amazing, right? We’ll, it depends. While the overall stats are impressive their latest review was very negative: This one negative review stopped me on my tracks. It’s silly …
What’s Your Story?
I don’t understand why most sites either: 1: Don’t tell their story. 2: Tell a formulaic story. There is no template for an About Us page. All you have to do is give the world a glimpse of who you are and what you stand for. The first thing balsamiq.com does when you land on their homepage is show a …
Using Email for Word-of-mouth Marketing
It’s expensive to spend money to acquire a new customer. What if we could use an existing customer to generate word-of-mouth marketing for us? You’ll love this idea.
Cinco de Mayo Discount
Last Thursday (May 5th) was Cinco de Mayo. In your estimation which of these 2 coupon codes got more usage? Option 1: Option 2 (ignore my terrible image editing skills):
Optimize for the Right Goal
I recently signed up for a racquetball league at my local gym. League fees are $65 (whole season) and gym membership is $150/month. When I went on my league day I noticed 83% of the 12 racquetball courts were unused. Here are some important details about racquetball courts: 1: They take up physical space. 2: Once you add a court …
Lord & Taylor About Us Page
Lord & Taylor is a giant retail brand with 100s of stores across the US. They spend millions on advertising. This is their About Us page: Come on Lord & Taylor, you can do a better job telling your story. Link to live page: https://www.lordandtaylor.com/webapp/wcs/stores/servlet/en/lord-and-taylor/content-view/About-Us
Is It a Good Idea to Send a Followup Email?
Question: I want to send my mailing list a special discount that will run just 5 days. If I send discount notification email on day 1 and “last day” email on the 5th day what kind of sales lift could I get with “last day” email? Answer: 2.3x
Signup NOW
Within 0.01 seconds of landing on peeledsnacks.com this popup appears: Like, the page hasn’t even fully loaded and the popup is in my face. Is that the best tactic? What do you do when you get startled? I know what I do: I get out of the way (in this case I click the [x]). In a world where we …
Subtle Trick
We marketers scream when we want the user’s attention. We use comically large fonts and ugly color contrasts; not because they’re beautiful, but because we know the loudest elements capture attention. But there is another way. I was on this product page … … and one of the first elements I noticed was the $ symbol to the left of the …
eCommerce, Meet the Retail Store
eCommerce is great. But the one thing it lacks is that between discovering an item and touching it is the pesky shipping bit. Traditional retail mostly sucks but at least we can touch the heck out of anything on a shelf. Enter b8ta (www.b8ta.com). b8ta is the first brick-and-mortar retailer architected to help you discover, experience, and buy the latest …
Did Not Encrypt This Message
If you’re using email marketing you need to aware of this new Gmail feature where it notifies email receivers if your email was encrypted. If it isn’t encrypted a red open padlock icon appears: And on mouseover the user is told this message isn’t encrypted: Most ISPs should be taking care of this but if your mailing list is seeing …
Even Giants Make Mistakes
Don’t be too hard on your team if your site has a broken link. It happens. Even Google makes mistakes. Smart Goals is a newish feature in Google Analytics. I wanted to learn more so I clicked their help file link: On clicking Learn more about Smart Goals I saw this-
Segment or Die
Email marketing is a magical thing. Instead of waiting for a new or past buyer to stumble on your site, with email marketing you can take a product page and literally send it to the subscriber’s inbox. But because marketers exploit email marketing so much its effectiveness goes down with each passing year. Shoppers are getting more emails, and they’re …
