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Last Thursday (May 5th) was Cinco de Mayo. In your estimation which of these 2 coupon codes got more usage?
Option 1:
Option 2 (ignore my terrible image editing skills):
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Comments 2
Option 1. Easier to remember
Replybetterretail
Option 1 is correct. I also think seeing a coupon code called CINCODOMAYO leading up to Cinco de Mayo makes the user feel like the 20% discount is special. When I see SAVE20MORE I think they’re running the same promo all the time. Dollar wise the 2 discounts are the same, but emotionally they are completely different.
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