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If you’re a marketer you need to tattoo this in your mind. The diagram below is used to understand the forces that are at play when a consumer is considering purchasing a new product or service: The 4 forces are: – The Push of the Current Situation– The Pull of the New Solution– The Anxiety of the New Solution– The Allegiance …
Marketers know 2 things: 1: The biggest obstacle with buying online is overcoming the trust hurdle. 2: Shoppers have very low attention spans. If it’s more than a few words no one will read it. 1: is true and 2: is false. Word count doesn’t matter, words do. This trust-building page is really long but it’s also very readable and …
1: Brick and mortar retail is really cost intensive. 2: Brick and mortar retail can’t compete again Amazon.com. 3: With brick and mortar retail one has to sign long-term storefront leases. 4: Enter Bulletin (bulletin.co). 5: Bulletin takes the flexibility of ecommerce and brings it to brick and mortar world. 6: The advantage of a retail store is the idea …
We know that making a connection with the consumer can increase conversions through price points, warranties and guarantees, and promotional freebies, but have we overlooked a more powerful connection? Joshua Glenn is writer, editor and brand analyst and Rob Walker is also a writer and contributor to the New York Times. These two creatives came up with an idea to …
The best way to have your audience take action is to casually ask them to keep a secret:
Landing page conversion rates are 2.35%. What you really want to know is how to make your WAY higher than 2.35%. Read on.
Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. Do you treat these 2 groups differently? You should. Fast browsers are typically in pre-research or post-research pre-commit mode. This means they either have just started their shopping journey or are at the end of it and have a shortlist of options but want to …
Well, … Source: @profgalloway Looking for quick win marketing ideas? Follow me https://twitter.com/BetterRetail or email subscribe (click Follow button on bottom right corner.)
Marketing is a boundless playground and you can drive yourself nuts trying every flavor of the moment. So you need to narrow your focus. After nearly 11 years of testing I can tell you that the only 2 things that matter are answering these 2 questions: How can we do a better job converting first-time buyers? What caused a first-time …
You may have a subscriber who subscribes to your newsletter and then unsubscribes. You could just let them go, or you could do this:
Caesar’s Entertainment (the casino) noticed something peculiar: The majority of first-time visitors to their properties didn’t return. There are a number of reasons why a customer may not return but a big one is their first visit experience. If the customer has an experience they like, it greatly increases their chances of becoming a regular (thus making Caesar’s Entertainment a …
… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human-powered flight price alert system. But what makes it stand out …
Having a sales force is expensive, which is why only large businesses have them. But, even little ecommerce sites have access to a sales force; their customers. This dormant force can triple the visibility of your brand, and they don’t even need a sales commission. But, to activate them you need to establish an authentic relationship first. And it’s not …
The human brain is wired to notice questions. The ? symbol has a magnetic appeal. Sunflowercamo.net manufactures a hunting camo designed for sunflower fields. Apparently, dove hunters need it. In order to advertise the effectiveness of their invention they ask this simple question … … and when you give up (which you will) they reveal the answer. Scroll down to …
Mirrormate is in the business selling mirror frames. Their tagline is FRAME THAT BARE MIRROR: Nothing remarkable about that. What is remarkable is that they use the spirit of their tagline to introduce their team: Your customers have a sense of humor. Don’t be scared to show them your playful side.
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