We explore this question on our blog
Mirrormate is in the business selling mirror frames. Their tagline is FRAME THAT BARE MIRROR: Nothing remarkable about that. What is remarkable is that they use the spirit of their tagline to introduce their team: Your customers have a sense of humor. Don’t be scared to show them your playful side.
While listening to a song I really love I was shown this Spotify review request popup: How cool would it be if Spotify knew I liked this song (I’ve played it multiple times) and timed the review request popup to the very moment when my endorphins were kicking in listening to the song?
Lightstock.com uses 4 words to describe their business. Brilliant:
Supermeat.com is a startup that sells cultured meat. Cultured meat is made from animal cells, without the use of the animals themselves. It is biologically the same as the meat that comes from animals, but way better for the environment. Their homepage is genius. They show one question with 2 choices: 2 noteworthy observations: 1: Our brain is designed to solve problems, …
Hat tip to Paige Kusmierz for sharing this. Expedia is in the business of maximizing profits (you should be too). And the highest margin item one can sell is insurance. So Expedia pushes hard for it. But instead of just pushing it they show a real customer story to drive home their point: Shoppers care way more about the opinion …
Most sites have a checkbox for Terms and Conditions: This increases friction because the user has to take an action (clicking the checkbox). On Indeed.com the message just states that if the main action button on the page is clicked (in this case Send) user is automatically accepting terms:
We think choices are good, but if you don’t clearly describe the differences between choices you are most definitely hurting conversion rates. Consider this: A shopper is looking to buy a wireless temperature sensor for their grill. They land on https://store.weber.com/accessories/category/igrill-products/1640 product page: The item sounds impressive and within their price range. But now the shopper notices a second option …
John Bonini is a copywriter. He uses his site johnbonini.co to market his copywriting services (it’s all serious business stuff). The site lists testimonials. One of those testimonials is by his mother: It’s such a sweet touch. Lesson: Just because you are in the all serious business of being an online retailer doesn’t mean you shouldn’t use humor and humanness …
In 2007 1% Google users clicked I’m Feeling Lucky button: I’m sure that number is even lower today. Yet, all rational reasoning aside, Google still leaves it there. Why? Because I’m Feeling Lucky was there from the earliest days of Google. They’re attached to it. What widgets and features do you have on your site purely for nostalgia? Should they …
Most sites that are running an ad say something like- Sale ends October 22nd. Wonder what would happen if they changed that line to- Prices go up October 22nd?
When I unsubscribed from a mailing list I was taken to a page with a funny video that begged me to stay subscribed:
Should I promote my Amazon page on my own ecommerce site?
While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how Kentucky has been dynamically inserted into PPC copy: Running the same search in Michigan showed this: Really smart. Wayfair used Serendipity and geotargeting to connect with me as a potential customer. By adding my state to their Google Adwords, I as a shopper …
Thecoverguy.com is based out of New York. I live in Michigan. When I visit their homepage this is the welcome message that greets me: Despite being a business based in New York, the first line of copy says “Made to handle Michigan’s Harsh Winter Climate.” This uses the Serendipity tactic to create a feeling in the user that this product …
Miracle Method specializes in restoring tubs, ceramic tile, and countertops. When you visit their homepage you’ll see this nifty before/after widget (screenshot): My video to describe how widget works: They could have just shown a video but adding a sliding bar that the user controls is what makes it effective. Remember: conversion rates go up when users feel they are …
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