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John Bonini is a copywriter. He uses his site johnbonini.co to market his copywriting services (it’s all serious business stuff). The site lists testimonials. One of those testimonials is by his mother: It’s such a sweet touch. Lesson: Just because you are in the all serious business of being an online retailer doesn’t mean you shouldn’t use humor and humanness …
In 2007 1% Google users clicked I’m Feeling Lucky button: I’m sure that number is even lower today. Yet, all rational reasoning aside, Google still leaves it there. Why? Because I’m Feeling Lucky was there from the earliest days of Google. They’re attached to it. What widgets and features do you have on your site purely for nostalgia? Should they …
Most sites that are running an ad say something like- Sale ends October 22nd. Wonder what would happen if they changed that line to- Prices go up October 22nd?
When I unsubscribed from a mailing list I was taken to a page with a funny video that begged me to stay subscribed:
Should I promote my Amazon page on my own ecommerce site?
While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how Kentucky has been dynamically inserted into PPC copy: Running the same search in Michigan showed this: Really smart. Wayfair used Serendipity and geotargeting to connect with me as a potential customer. By adding my state to their Google Adwords, I as a shopper …
Thecoverguy.com is based out of New York. I live in Michigan. When I visit their homepage this is the welcome message that greets me: Despite being a business based in New York, the first line of copy says “Made to handle Michigan’s Harsh Winter Climate.” This uses the Serendipity tactic to create a feeling in the user that this product …
Miracle Method specializes in restoring tubs, ceramic tile, and countertops. When you visit their homepage you’ll see this nifty before/after widget (screenshot): My video to describe how widget works: They could have just shown a video but adding a sliding bar that the user controls is what makes it effective. Remember: conversion rates go up when users feel they are …
If Internet ads were salesmen:
Imagine this scenario: you A/B test an idea and it does well. The second test also does well. And the third test ends up outperforming both preceding tests. Now you test the fourth idea and it underperforms. The fifth and sixth ideas also underperform. Does this mean we need to move on because we’ve discovered the best version of this page? …
I was on a product page that had 562 reviews with an average rating of 4.7 out of 5 stars. 96% of respondents said they’d recommend this product to a friend. That’s amazing, right? We’ll, it depends. While the overall stats are impressive their latest review was very negative: This one negative review stopped me on my tracks. It’s silly …
I don’t understand why most sites either: 1: Don’t tell their story. 2: Tell a formulaic story. There is no template for an About Us page. All you have to do is give the world a glimpse of who you are and what you stand for. The first thing balsamiq.com does when you land on their homepage is show a …
It’s expensive to spend money to acquire a new customer. What if we could use an existing customer to generate word-of-mouth marketing for us? You’ll love this idea.
Last Thursday (May 5th) was Cinco de Mayo. In your estimation which of these 2 coupon codes got more usage? Option 1: Option 2 (ignore my terrible image editing skills):
I recently signed up for a racquetball league at my local gym. League fees are $65 (whole season) and gym membership is $150/month. When I went on my league day I noticed 83% of the 12 racquetball courts were unused. Here are some important details about racquetball courts: 1: They take up physical space. 2: Once you add a court …
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