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Moosejaw.com has done a great job with their email marketing. Check out what they emailed me (the subject line read “My Mean Boss wants you to know about this sale”): Instead of your typical marketing speak, Moosejaw uses the Likability tactic by adding humor to their messaging, and as a result, their potential customer is now aware of a “big …
I recently came across skiplagged.com—a site dedicated to finding the lowest ticket prices for flights. This site uses a number of conversion tactics and it uses them well. From the screenshot below alone you can see Personality (Likability), Clairvoyance (Serendipity), Confidence (Assurance), and Credibility (Assurance): What is perhaps more prominent and the most successful is this use of Likability. Skiplagged.com …
Generic reviews are pointless. But a detailed and helpful review can do wonders.
If you don’t like watching videos here is the written version of the article. The things I do for my readers 🙂 Marketing has become incredibly powerful. Whenever you go to a website (whether it’s CNN or Walmart.com), often times anonymous aspects of our data are sold in the marketplace. The goal of this is to not release personal information …
When people run experiments, they are simply looking at the outcome of the experiment and determining if it was a success or a failure. This can be a problem. We started adding tracking to see how many people were actually clicking on our test elements. Turns out, the number is low. If people aren’t seeing our test element and interacting …
I know Amazon is a scary animal. But Amazon isn’t the end all of retail. Here is my personal story: Here is the product page: https://www.amazon.com/gp/product/B009B0WREM/ref=oh_aui_detailpage_o00_s00?ie=UTF8&psc=1 You tell me if you see any mention of this being a Japanese language model.
Want to know how to increase online sales for your bestsellers (or other products)? Create competition in your team. In this article, we explain how.
A wealth of knowledge is in your customer reviews. See what your customers are saying & use the compelling details to write better product descriptions.
Using buyer psychology to get more newsletter signups.
Kohl’s and Amazon have recently started a partnership that affects 81 participating Kohl’s locations. According to Kohl’s Chairman, President, and CEO Kevin Mansell, the partnership allows shoppers to return items they purchased on Amazon to the participating Kohl’s stores “in a seamless way.” This new traffic in Kohl’s locations can then be converted into in-store shoppers and purchases. In a world …
To do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper. To illustrate let’s look at ayersbasementsystems.com. Video explanation of concept:
Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring: Red Oxx “No Bull” Warranty As time rolls a ceaseless course, only the genuine guarantee remains. The mountains will persist, the oceans are bound to endure and Red Oxx will continue to be rugged, reliable, and tough. To the depths of the Amazon basin …
Scent Trail trail is used to help the shopper know they’re on the right path. If they search for “dry erase board” on Google search, click your ad and see the word “Dry-erase Boards” on your landing page it’s a visual cue they’re at the right place. So what’s an anti scent trail? Let me show you:
If you are driving paid search traffic to a product listing page I have a simple conversion idea:
One wrong word (or phrase) can injure conversions. Dyson is an amazing company. They KNOW how to market their engineering story. They also have beautiful products and a beautiful website. But no one is perfect. Before I go on, let me ask a question: do you prefer reading text or watching a video? “I prefer watching a video”: “I prefer …
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