Improving Bestseller Sales
Want to know how to increase online sales for your bestsellers (or other products)? Create competition in your team. In this article, we explain how.
Know Why Your Customers Like You?
A wealth of knowledge is in your customer reviews. See what your customers are saying & use the compelling details to write better product descriptions.
Getting More Email Signups
Using buyer psychology to get more newsletter signups.
Change
Kohl’s and Amazon have recently started a partnership that affects 81 participating Kohl’s locations. According to Kohl’s Chairman, President, and CEO Kevin Mansell, the partnership allows shoppers to return items they purchased on Amazon to the participating Kohl’s stores “in a seamless way.” This new traffic in Kohl’s locations can then be converted into in-store shoppers and purchases. In a world …
Changing Our Marketing Message Based on User Behavior
To do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper. To illustrate let’s look at ayersbasementsystems.com. Video explanation of concept:
Lifetime Warranty
Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring: Red Oxx “No Bull” Warranty As time rolls a ceaseless course, only the genuine guarantee remains. The mountains will persist, the oceans are bound to endure and Red Oxx will continue to be rugged, reliable, and tough. To the depths of the Amazon basin …
Anti Scent Trail
Scent Trail trail is used to help the shopper know they’re on the right path. If they search for “dry erase board” on Google search, click your ad and see the word “Dry-erase Boards” on your landing page it’s a visual cue they’re at the right place. So what’s an anti scent trail? Let me show you:
Improve Product Listing Page Conversions
If you are driving paid search traffic to a product listing page I have a simple conversion idea:
Think Closely About the Choices You Present
One wrong word (or phrase) can injure conversions. Dyson is an amazing company. They KNOW how to market their engineering story. They also have beautiful products and a beautiful website. But no one is perfect. Before I go on, let me ask a question: do you prefer reading text or watching a video? “I prefer watching a video”: “I prefer …
How Powerful is the POWER Trigger?
Very. But first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. It works because when shoppers feel the experience is about them, and not you, they’re much more likely to take action. Now, watch my video:
Reconsidering the Phrase Coupon Code
Video: If you hate watching videos read this: The Zeitgeist affects the emotions phrases evoke. One such phase is “coupon code”. 10 years ago (to me) it meant “use if you have one”. Today (to me) it means “leave this site and Google site.com + coupon code“. But it doesn’t have to be. If the phrase coupon code has been …
How Do You Feel?
Power is one of the most important tactics in marketing. Anytime the user feels that they are in control of the experience they are 3 times more likely to convert. We’ll take an example right here from WordPress. Let’s say you are submitting a ticket to the support team and you are greeted with this page: Nothing out of the …
Be Aware of Adoption/Defection Latency
What is adoption latency? In this article, we explain what it is and how knowing what it is can generate better business outcomes.
Play on Magicmurals.com
Play is a tactic where you employ an interactive element to subliminally communicate your marketing message. Why go through the trouble of constructing an interactive element to pitch your marketing message? Because we’re living in a world saturated with marketing messages. I’m going to use a made up example to show how a dash of Play can boost conversions (especially …
Do You Know What Decoy Effect Is?
Decoy Effect has been around for a long time. Marketers use it to test pricing options. It goes to a whole new level with eCommerce where we can now A/B test.
