Clever Order Confirmation Email
Your order confirmation email doesn’t have to be boring. Hat tip to Justin for sharing this great email from Native:
Black Friday Sale
Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting. I went to their site, searched around for a bit, then …
So, That Was Fast
On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well. Chris was kind enough to let …
Email Conversations: #1 Idea for Email Marketing Results $$$
eCommerce marketers are constantly looking for automated email marketing hacks. This article talks about a very un-automated solution that works.
Black Friday Tip
If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling:
Jobs to Be Done (JTBD) + CRO
This post is about how jobs to be done (JTBD) thinking can be used to maximize conversion rates.
My Problem with Amazon
Amazon isn’t perfect. Watch this video.
Have You Complimented Your Top Customers Lately?
Got this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note. People remember unexpected kind gestures way longer than coupon codes. Also, don’t just contact top customers. You can get creative. …
Psychology of Ecommerce Sales: Increasing Time on Site
If you can’t slow your users down, you’ve already lost. Use priming to increase time on site. Increased time on site = higher conversion rates.
The Power of Visualization
Visualization is a powerful conversion strategy. Here are 5 examples.
My Mean Boss Wants You to Know About this Sale
Moosejaw.com has done a great job with their email marketing. Check out what they emailed me (the subject line read “My Mean Boss wants you to know about this sale”): Instead of your typical marketing speak, Moosejaw uses the Likability tactic by adding humor to their messaging, and as a result, their potential customer is now aware of a “big …
Everyone Likes a Robin Hood
I recently came across skiplagged.com—a site dedicated to finding the lowest ticket prices for flights. This site uses a number of conversion tactics and it uses them well. From the screenshot below alone you can see Personality (Likability), Clairvoyance (Serendipity), Confidence (Assurance), and Credibility (Assurance): What is perhaps more prominent and the most successful is this use of Likability. Skiplagged.com …
Getting Better Quality Reviews
Generic reviews are pointless. But a detailed and helpful review can do wonders.
Ethical Line of Persuasion
If you don’t like watching videos here is the written version of the article. The things I do for my readers 🙂 Marketing has become incredibly powerful. Whenever you go to a website (whether it’s CNN or Walmart.com), often times anonymous aspects of our data are sold in the marketplace. The goal of this is to not release personal information …
Make Sure Your Test Element is Visible
When people run experiments, they are simply looking at the outcome of the experiment and determining if it was a success or a failure. This can be a problem. We started adding tracking to see how many people were actually clicking on our test elements. Turns out, the number is low. If people aren’t seeing our test element and interacting …
