We explore this question on our blog
We have an unhealthy obsession with site conversion rates. When they’re up we feel good. When they’re down we want to shoot someone. As a former conversion addict I can tell you conversions aren’t the right only metric. Just like carat weight of an engagement ring isn’t the only measure of love. When you focus on conversion rates you are …
Using Zeigarnik Effect for B2B lead form pages.
What doesn’t get seen doesn’t exist.
Surprising but this is not always the case.
Is it possible that Google’s Express Checkout is a threat to Amazon? It’s very likely.
Is there a need for special consideration for a mobile landing page? Yes. If you are driving desktop paid traffic to a self-contained landing page (meaning links from that landing page to the homepage have been hidden) you need to watch this video. In the video, I talk about my experience on ButcherBox mobile landing page:
There are difficult ways to increase conversion rates and then there are simple ideas that work every time.
When a potential shopper is evaluating there are 4 types of thoughts going through their minds: 1: “Too good to be true”2: Negative3: Competitor4: Do Nothing As marketers, our job is to successfully address all 4 thoughts. In this example, we’ll look at the “Too good to be true” scenario. On CNN.com I saw this giant top of homepage banner …
I was exiting ________.com and saw this “Make an Offer” message: How is this a good idea? Some questions to consider: 1: How does this make your brand look? 2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin? 3: If you don’t plan to match the lowball offer then …
In this post I’m going to be talking about something that is really at the core of everything we do at Frictionless Commerce and that is a process we call ‘Deconstruction’. For those of you that prefer video, I recorded a video walkthrough (note: the video is 18 minutes long, but it’s worth your time if you want to know …
We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron). The experience was great. The product was exquisite. And the service was exceptional. …
We realize Amazon is important channel for you. But if there is a visitor on your site don’t sed them rushing to Amazon.
My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable. About a week after our appointment, I checked my mail …
Shoppers expect to see features and benefits. But skeptical buyers read your benefits and say, “I don’t buy it”. How do we overcome that? Find out.
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