We explore this question on our blog
We assume people are rational. If you’re a retailer and offer a good product wrapped in delightful service then customer reviews will pour in. Wrong. Let me tell you about a recent delightful experience. I purchased jewelry for my wife online (thanks for all your help, Ron). The experience was great. The product was exquisite. And the service was exceptional. …
We realize Amazon is important channel for you. But if there is a visitor on your site don’t sed them rushing to Amazon.
My girlfriend (a social worker) recently rescued a kitten from a client’s condemned home, so we had to take her to a veterinary clinic to get cleaned and up to date on her shots. It was our first time at this particular clinic, but it was definitely friendly and hospitable. About a week after our appointment, I checked my mail …
Shoppers expect to see features and benefits. But skeptical buyers read your benefits and say, “I don’t buy it”. How do we overcome that? Find out.
Amazon Christmas shopping experience.
Your order confirmation email doesn’t have to be boring. Hat tip to Justin for sharing this great email from Native:
Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting. I went to their site, searched around for a bit, then …
On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well. Chris was kind enough to let …
eCommerce marketers are constantly looking for automated email marketing hacks. This article talks about a very un-automated solution that works.
If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling:
This post is about how jobs to be done (JTBD) thinking can be used to maximize conversion rates.
Amazon isn’t perfect. Watch this video.
Got this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note. People remember unexpected kind gestures way longer than coupon codes. Also, don’t just contact top customers. You can get creative. …
If you can’t slow your users down, you’ve already lost. Use priming to increase time on site. Increased time on site = higher conversion rates.
Visualization is a powerful conversion strategy. Here are 5 examples.
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