To do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper.
To illustrate let’s look at ayersbasementsystems.com. Video explanation of concept:
Fascinating video. If I had to guess about what the web will look like in ten years, I’d say it would be right down this alley. You’re ahead of your time!Reply
Thanks a lot, Ted. Your comment means a lot to me. I’ve started building out Choreographed Experience projects and they are doing well. I’ll continue writing about this topic, it’s really close to my heart.Reply