Shoppers are familiar with software versions. They intuitively know version 3.3 is better than 2.0.
This is something software companies use very effectively to their advantage. Direct-to-consumer brands should use it too.
As a marketer, if you can communicate an idea without explicitly stating it that’s always gold.
Here is how Contour Living uses it:
Love it! And it’s such an intelligent example 🙂Reply