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Marketing 2.7
Shoppers are familiar with software versions. They intuitively know version 3.3 is better than 2.0.
This is something software companies use very effectively to their advantage. Direct-to-consumer brands should use it too.
As a marketer, if you can communicate an idea without explicitly stating it that’s always gold.
Here is how Contour Living uses it:
![Marketing version](https://frictionlessco.wpengine.com/wp-content/uploads/2020/02/Contour-Living.png)
Comments 1
Love it! And it’s such an intelligent example 🙂
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