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Marketing 2.7

Shoppers are familiar with software versions. They intuitively know version 3.3 is better than 2.0.

This is something software companies use very effectively to their advantage. Direct-to-consumer brands should use it too.

As a marketer, if you can communicate an idea without explicitly stating it that’s always gold.

Here is how Contour Living uses it:

Marketing version

Comments 1

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Love it! And it’s such an intelligent example 🙂

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IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB

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