Parallax Scrolling Page. A Copywriter’s Nemesis
Sites are slick today. Maybe too slick …
Legacy Brands Vs. COVID
COVID hasn’t only impacted the average American, it’s also impacted the average American shopper.
Do Long Videos Convert?
You want me to watch a 30-minute video? Are you nuts?
Review Counts and Conversion Rates
How do we prevent users from bailing when they see a product page with 5 reviews?
Simple Newsletter Signup Idea
Some insights are so simple they leave us thinking, “doh, why haven’t I already done this?”
10% Conversion Bump, Guaranteed
New idea.
Marketing and Human Psychology
Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.
DTC Brands Fighting Amazon
We’ve lost 66% of search (which Amazon now controls). But we can fight for the remaining 34%.
Making Long-Form Content Mobile Friendly
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
Conversion Copywriting Mindset That Will Make You $$$
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
The Psychology of $1 Samples and Why They Work
We’ve been looking at $1 samples one way. There is a whole different buyer psychology angle to them. $1 samples stop users from checking your competitors.
Product Page Long-Form Content [Killer Idea]
Long-form content on a product page is a challenge. But is there is a better way? Yes, we’ve invented a solution that will help you make more money.
Visualization
Visualization definition: Reinforcing a point using a visual device.
Marketing 2.7
Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
