I had the pleasure of being interviewed by Will Laurenson from Customers Who Click podcast.
I have argued for years that while listing features and benefits helps what really moves the needle is the product story, which can be used anywhere from landing pages to email marketing funnels.
The product story is a special type of story that has been crafted to connect with the visitor and make her fall in love with the product. In order to build a compelling product story, the marketer needs to shape the story using 9 conversion copywriting techniques from buyer psychology.
The best location to showcase your product story is the product page because it’s here that the shopper makes the all-important buy / no-buy decision.
Listen to my interview here: