Blog
Increase Website Conversions
Every month, thousands of people run a Google search looking for ways to increase website conversions.
In a world where ads are getting more expensive, extracting higher conversions from ad clickers becomes mission-critical.
If you follow Google content around the topic of Increase Website Conversions you’ll find dozens and dozens of recommendations.
But if you ask me, as someone who has been in the conversion optimization business for 15 years, I’d ask you to focus on only 2 metrics:
1: First visit conversion rate
2: Time on site for new visitors
First visit conversion rate reveals your site’s ability to greet new visitors, present the elevator pitch with supporting evidence, and convince those new visitors to buy right away.
It’s the tide that lifts all boats. Get 10% better at converting first time visitors and email signups and retargeting ads will also improve.
Similarly, the time on site for new visitors matters because if you can get new visitors who were previously leaving in 18 seconds to stay 28 seconds it’s evidence your updated pitch is resonating.
This produces a domino effect. People who were staying 18 seconds now stay 28, those staying 56 stay 66, and the group that was close to buying crosses the conversion line.
Are You a Marketer?
I suspect you are because increasing website conversions is a topic that’s of great interest to marketers.
And if you are a marketer and liked this article, boy, do I have something fun for you.
Revealing It All
In our marketing lab 🥼, experimenting 🧪 for the last 15 years, we’ve discovered that one reason marketing campaigns fail is because they try to do too much.
Once they’ve consumed your pitch, prospects can be placed in 1 of 3 groups:
— Ready to buy
— Will never buy
— Interested, but need a little more convincing
The 3rd group has the biggest revenue potential.
Evidence Our Formula Works
This strategy mentioned above isn’t a theoretical framework. It’s the base formula for all our conversion work for clients. This marketing framework can be used to boost sales for sports products. To sell skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. High-end cooking tools.
Does the sales pitch always need to be shown as a popup? Nope.
It can also convert cold Facebook ad traffic, improve mobile conversion rates, generate calls, optimize your most important landing page, etc.
It can even be used to improve your overall conversion rates.
Converting Interested, but Need a Little More Convincing Group (With Examples)
Explained in this Nine Truths article👇🏼
