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How to Manage Your Site Traffic for Maximum Conversions
The most important task for an eCom brand?
Managing the site visit of a new visitor.
This visitor doesn’t know your brand.
They’re distracted.
And if you don’t show them the right content at the right time, they’ll miss what makes you special and leave without buying.
Here is the flowchart you should consider (on desktop click image for zoomed view):
Are You a Marketer?
I suspect you are because only a marketer could be interested in a topic like manage site traffic for maximum conversions 🙂
And if you are a marketer and liked this article, boy, do I have something fun for you.
Revealing It All
In our marketing lab 🥼, experimenting 🧪 for the last 15 years, we’ve discovered that one reason marketing campaigns fail is because they try to do too much.
Site visitors fall into 3 groups:
— Ready to buy
— Will never buy
— Interested, but need a little more convincing
The 3rd group has the biggest revenue potential.
Evidence Our Formula Works
This strategy mentioned above isn’t a theoretical framework. It’s the base formula for all our conversion work for clients. This marketing framework can be used to boost sales for sports products. To sell skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. High-end cooking tools. Plant growth soil.
Does the sales pitch always need to be shown as a popup? Nope.
It can also convert cold Facebook ad traffic, improve mobile conversion rates, generate calls, optimize your most important landing page, etc.
It can even be used to improve your overall conversion rates.
Converting Interested, but Need a Little More Convincing Group (With Examples)
Explained in this👇🏼 Nine Truths article:
