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Clever Product Description Example
If you’re looking for a clever product description example, you’ll like this post. Read on.
It’s always bothered me that retailers don’t change their product page descriptions during the year. It’s like they A/B test till they’ve found the perfect product page and then stop.
What if there were different perfect product pages for different times of the year? A perfect product page for summer, a perfect product page for the new year, a perfect product page for holiday time?
We need our product description to connect with what’s in the visitor’s mind. And what’s in the visitor’s mind changes at different points of the year.
It’s Spring in Michigan right now, so allergy season is in full swing. People looking for an air purifier will have this on top of their minds. So, on alen.com, we made a small tweak. The text we added:
If you are a diet supplement business, updating the product descriptions at the start of the year makes sense because this is when people make New Year’s resolutions to lose weight. If we are selling a multi-purpose utility knife, it makes sense to personalize the product description during early December because that’s when people start holiday shopping for dad. Think about your business. Do you have seasonality? Could you rewrite your description based on your busy season?
What we’ve shown here is just the tip of the iceberg. If you want to fundamentally improve your product description and make a lot more $$$$, you need what we are about to reveal next.
Why Listen to Us?
We’ve spent the last 15 years in our marketing lab 🧑🔬 🧪, experimenting with online shoppers. We’ve learned a crap ton and are ready to share those learning.
We want more marketers and CEOs to know about it.
Eventually, we’ll make this into a book. If you want an unfair advantage over competitors, now is the time to steal our ideas because once they are published, the cat will be out of the bag.
Site visitors can be placed into 3 groups:
— Ready to buy
— Will never buy
— Interested, but need a little more convincing
The 3rd group has the biggest revenue potential.
Evidence Our Formula Works
This strategy mentioned above isn’t a theoretical framework. It’s the base formula for all our conversion work for clients. This marketing framework can be used to boost sales for sports products. To sell skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. High-end cooking tools.
Does the sales pitch always need to be shown as a popup? Nope.
It can also convert cold Facebook ad traffic, improve mobile conversion rates, generate calls, optimize your most important landing page, etc.
It can even be used to improve your overall conversion rates.
Converting Interested, but Need a Little More Convincing Group (With Examples)
Explained in this👇🏼 Nine Truths article.
Comments 3
As always, great idea. Thanks for the reminder on making simple but powerful changes.
ReplyRishi Rawat
Thanks, Rick.
ReplyGlad you liked it.
Reply