Why Is This Item Discounted?

A client once said, “Discounting is a slippery slope, once you give it that’s the new bottom line.”  I agree.  Every retailer has to show items that have been priced fairly and giving additional discounts could send the wrong signal.  Explaining the rationale behind the discount is a good way to prevent a slippery slope.  Here is an example-

Related article: Give Me A Reason