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Why Is This Item Discounted?
A client once said, “Discounting is a slippery slope, once you give it that’s the new bottom line.” I agree. Every retailer has to show items that have been priced fairly and giving additional discounts could send the wrong signal. Explaining the rationale behind the discount is a good way to prevent a slippery slope. Here is an example-
![Daysjewelers Clearance Daysjewelers Clearance](https://frictionlessco.wpengine.com/wp-content/uploads/2009/10/daysjewelers-clearance.png)
Related article: Give Me A Reason