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If there is one defining characteristic of ecommerce it’s the retailer’s ability to experiment with pricing. And yet, I have never, not once, been asked to run a test that validates a client’s assumption about product prices. It’s as though they have a Platonic sense of what the market is willing to bear. Now, I understand that it isn’t just …
Most shoppers enter and leave sites quickly which makes it a challenge for brands to tell their story. We already know landing pages, content, and site design play a role in slowing shoppers but I think retailers can do a better job using their anchor products. An anchor product is a product that does a really good job of grabbing …
As I start this post I must confess my SEO knowledge is limited so if you see any gaping holes please point them out. Ok. For this example let’s consider a gourmet popcorn e-tailer called kukuruza.com. Here is the situation (all made up)– The key phrase gourmet chocolate popcorn is important for KuKuRuZa. It has a high conversion rate and …
I’m considering buying a printer so I started by entering this search phrase on Google: Here are the paid ads that showed up: The Xerox ad is better than Epson’s but neither truly capitalizes on the opportunity. An ad copy like “Learn how Xerox laser printers compare to inkjets” might have worked better.
Shoppers like to know other shoppers have purchased from an e-tailer before. This is why customer reviews are so effective. But, as Jared Spool eloquently demonstrated in his Revealing Design Treasures presentation roughly 1,300 purchases generate 1 review, so for many smaller e-tailers product reviews are often empty. But that does not mean we can’t build trust in a visitor. …
Yesterday the eBay Mobile Boutique pulled into Michigan Avenue to give brick and mortar shoppers a taste of eCommerce…
Like most e-tailers, overstock.com suffers from the 3% conversion infection. I don’t actually know their conversion rate but let’s just go with the industry-standard here. We know everything about the 3% that transacted but very little about the 97% that didn’t. Yes, we could study their click trails but that’s indirect evidence. Overstock’s solution- A big, prominent, inviting search box: …
I caught this video via Seth who caught it via David: As a customer these are the experiences we crave.
Hat tip to Jason Billingsley for sharing and Loren McDonald for creating. Presentation below… [slideshare id=2056397&doc=email-practices-top-retailers-shop-org-090924015643-phpapp02]
What I like about this execution is that eBags lists how many other people are looking at the 15 remaining bags– 653.
I’m hoping my smart readers can help me out here. Why does Overstock.com carry Sponsored Links? Is it a good revenue stream? Do you think this is a good strategy? A screenshot:
Viral Loop is a new book by Adam L. Penenberg. I’ve not read it yet but did go through the author’s guest post on TechCrunch.com (article link). The Hotmail story is relevant to BetterRetail. A summary: Hotmail initially raised money through the VC firm Draper Fisher Jurvetson. While considering advertising Hotmail founder suggested billboards. Draper (founder of Draper Fisher Jurvetson) …
A client once said, “Discounting is a slippery slope, once you give it that’s the new bottom line.” I agree. Every retailer has to show items that have been priced fairly and giving additional discounts could send the wrong signal. Explaining the rationale behind the discount is a good way to prevent a slippery slope. Here is an example- Related …
Taken from their site… FetchBack is the Retargeting Company. On average, 98% of a Web site’s visitors leave without converting. FetchBack ‘fetches’ them back to that site via the industry’s most advanced retargeting platform, FetchBack is the only company that provides retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. FetchBack Retargeting is easy to implement, …
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