We explore this question on our blog
There is absolutely no need for epicurious.com to send this email- Browsers store login information indefinitely. Plus there are cookies. Finally, I can always click the forgot password? link on their site. So why did epicurious.com send this email? Because their user data probably says something like, “users that don’t visit in over 60 days have a 3% chance of …
I’m all for testing, but to display different Founder photographs in the same visitor session is a sure-shot way to maximize abandons-
Assume you’re a young pure-play etailer competing against a well established multi-channel retailer with 15 locations. Your competitor’s strategic advantages are… 1. Ability to offer customers multiple shopping formats- catalog, store, phone and online. 2. Being a larger company driving higher volume they have greater pricing power. Translation- deeper supplier discounts. 3. Their advertising costs are amortized across 15 stores, …
For pretty much every etailer name I type into Google’s search box I get a prompt with a variation of “coupon code” in it. Screenshots- These are literally the first five companies I ran the test for. Start typing the name of your favorite etailer into Google and see what happens. So, what is the solution? Is there a SEO …
Not investing in conversion optimization because you have disappointing sales. -or- You have disappointing sales because you haven’t invested in conversion optimization?
Sometimes making things easy for the buyer is the right idea. But there are times when you want to make things a little hard. And it has everything to do with buyer psychology.
Total discretionary consumer spending is a fixed number. It’s a finite pool from which millions of retailers are drawing sales. When you look at your store don’t frame the question as, “Why would people buy from me?” frame it as, “Why would a moderately satisfied consumer change buying habits, sever existing vendor ties and buy from me?”
Just because your metrics don’t show the customer has abandoned doesn’t mean she doesn’t hate your guts. I’m not terribly fond of LegalZoom and have a fleeting feeling their agents are pushing only their most profitable products. That said, I’m unwilling to shop around for a number of reasons- 1. I already have an account and transaction history with the company.2. How …
I’ve never made a prediction on this blog. My friend’s dad was a creative director at an ad agency. He once told me that a TV commercial needs to be aired six times before it starts registering with viewers. If that’s true, which I believe it is, retargeting will be a huge deal online…
Hotbuckles.com has a page dedicated to all the ways in which “belt buckles” could be misspelled- Does this strategy work?
Tabasco does… https://www.tabasco.com/popup/auth_audio_tour/ I bet their marketing department made this in under 200 bucks.
Sharing an example of a clever e-tailer that embeds audio FAQs on product pages. Screenshot- This is a great example of the right solution for the appropriate product. SYCLOVIR is a fungal cream most people might not have heard of (I know I hadn’t). Anyone considering a purchase would need to be convinced about its efficacy. In this situation, audio FAQs are very effective.
Direct response ads are in a class of their own. I analyzed this ad in 2010. If you are an eCommerce brand it has many lessons for you.
… and people will participate: This is a great format for Net Promoter Score.
If your entire business model hinges on unconditional customer love then all you are doing is delaying the inevitable. If you want customers to stay help them understand why your store is a better alternative than competition (brick-and-mortar or online).
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