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Strength In Numbers
Shoppers like to know other shoppers have purchased from an e-tailer before. This is why customer reviews are so effective. But, as Jared Spool eloquently demonstrated in his Revealing Design Treasures presentation roughly 1,300 purchases generate 1 review, so for many smaller e-tailers product reviews are often empty. But that does not mean we can’t build trust in a visitor. Lewisbamboo.com does something quite impressive. First, if you scroll down on their orders page you’ll find this wonderful snippet:
![722 cities and 1121 locations](https://frictionlessco.wpengine.com/wp-content/uploads/2009/11/722-cities-and-1121-locations.png)
And then, clicking the 722 cities link takes you to this page:
![Just a snippet from lewisbamboo.com](https://frictionlessco.wpengine.com/wp-content/uploads/2009/11/just-a-snippet-from-lewisbamboo-com.png)
This is just a snippet, you can see the whole list here.
Do I have proof this strategy improves conversions? No. Is it reassuring to someone about to pull the credit card trigger? I’m pretty sure it is.
PS: I hope they update the date from 2006.