Blog
Strategic Chat
Proactive.com does something clever. On their checkout page when a shopper clicks the “Terms and Conditions” link to read terms Proactive proactively shows a chat popup–
![Proactive_Chat](https://frictionlessco.wpengine.com/wp-content/uploads/2015/10/proactive_chat.png)
The lesson here is that if there is a spot on your checkout where shoppers drop off it’s a good idea to go the extra mile to address concerns of shoppers who reach that point.