We explore this question on our blog
Ecommerce is great for ideas that are utterly impractical as a physical store but make perfect sense when connecting a wide market even if only 1 in 10,000 people would be interested. Stockx.com is such an example. It’s a secondary market for sneakers. Super niche, super successful:
I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many sites put the grand total of happy customers – this is expected. People will gloss over this. Why? Because shoppers’ brains are filtering out marketing speak. This approach, on the other hand, makes the reader stop and think for a second because …
I’m not sharing this to bash the Federal Trade Commission (FTC). I’m sharing it to demonstrate how easy it is to make a mistake. Basically, someone in their IT department needs to configure outgoing email (DKIM and SPF):
There are basically two types of marketing: passive and active. Passive marketing is bottom of the barrel marketing where one is simply keeping up with competitors or implementing ideas based on internal pressures. For example, if your CEO asks to increase email channel sales contribution from 5% to 6% and you respond by increasing email messaging frequency by 20% then …
Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even know what makes your business unique. Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request. On each …
On your PPC landing pages never show a popup that promises a saving on the second purchase: Shoppers clicking paid search ads (excluding branded ads) have multiple tabs open and are reviewing multiple offers at the same time. They’re in “speed dating” mode. An offer that applies to their next purchase is a total waste. In fact, I’d argue, it …
If you’re a marketer you need to tattoo this in your mind. The diagram below is used to understand the forces that are at play when a consumer is considering purchasing a new product or service: The 4 forces are: – The Push of the Current Situation– The Pull of the New Solution– The Anxiety of the New Solution– The Allegiance …
Marketers know 2 things: 1: The biggest obstacle with buying online is overcoming the trust hurdle. 2: Shoppers have very low attention spans. If it’s more than a few words no one will read it. 1: is true and 2: is false. Word count doesn’t matter, words do. This trust-building page is really long but it’s also very readable and …
1: Brick and mortar retail is really cost intensive. 2: Brick and mortar retail can’t compete again Amazon.com. 3: With brick and mortar retail one has to sign long-term storefront leases. 4: Enter Bulletin (bulletin.co). 5: Bulletin takes the flexibility of ecommerce and brings it to brick and mortar world. 6: The advantage of a retail store is the idea …
We know that making a connection with the consumer can increase conversions through price points, warranties and guarantees, and promotional freebies, but have we overlooked a more powerful connection? Joshua Glenn is writer, editor and brand analyst and Rob Walker is also a writer and contributor to the New York Times. These two creatives came up with an idea to …
The best way to have your audience take action is to casually ask them to keep a secret:
Landing page conversion rates are 2.35%. What you really want to know is how to make your WAY higher than 2.35%. Read on.
Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. Do you treat these 2 groups differently? You should. Fast browsers are typically in pre-research or post-research pre-commit mode. This means they either have just started their shopping journey or are at the end of it and have a shortlist of options but want to …
Well, … Source: @profgalloway Looking for quick win marketing ideas? Follow me https://twitter.com/BetterRetail or email subscribe (click Follow button on bottom right corner.)
Marketing is a boundless playground and you can drive yourself nuts trying every flavor of the moment. So you need to narrow your focus. After nearly 11 years of testing I can tell you that the only 2 things that matter are answering these 2 questions: How can we do a better job converting first-time buyers? What caused a first-time …
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