We explore this question on our blog
Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. Do you treat these 2 groups differently? You should. Fast browsers are typically in pre-research or post-research pre-commit mode. This means they either have just started their shopping journey or are at the end of it and have a shortlist of options but want to …
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Marketing is a boundless playground and you can drive yourself nuts trying every flavor of the moment. So you need to narrow your focus. After nearly 11 years of testing I can tell you that the only 2 things that matter are answering these 2 questions: How can we do a better job converting first-time buyers? What caused a first-time …
You may have a subscriber who subscribes to your newsletter and then unsubscribes. You could just let them go, or you could do this:
Caesar’s Entertainment (the casino) noticed something peculiar: The majority of first-time visitors to their properties didn’t return. There are a number of reasons why a customer may not return but a big one is their first visit experience. If the customer has an experience they like, it greatly increases their chances of becoming a regular (thus making Caesar’s Entertainment a …
… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human-powered flight price alert system. But what makes it stand out …
Having a sales force is expensive, which is why only large businesses have them. But, even little ecommerce sites have access to a sales force; their customers. This dormant force can triple the visibility of your brand, and they don’t even need a sales commission. But, to activate them you need to establish an authentic relationship first. And it’s not …
The human brain is wired to notice questions. The ? symbol has a magnetic appeal. Sunflowercamo.net manufactures a hunting camo designed for sunflower fields. Apparently, dove hunters need it. In order to advertise the effectiveness of their invention they ask this simple question … … and when you give up (which you will) they reveal the answer. Scroll down to …
Mirrormate is in the business selling mirror frames. Their tagline is FRAME THAT BARE MIRROR: Nothing remarkable about that. What is remarkable is that they use the spirit of their tagline to introduce their team: Your customers have a sense of humor. Don’t be scared to show them your playful side.
While listening to a song I really love I was shown this Spotify review request popup: How cool would it be if Spotify knew I liked this song (I’ve played it multiple times) and timed the review request popup to the very moment when my endorphins were kicking in listening to the song?
Lightstock.com uses 4 words to describe their business. Brilliant:
Supermeat.com is a startup that sells cultured meat. Cultured meat is made from animal cells, without the use of the animals themselves. It is biologically the same as the meat that comes from animals, but way better for the environment. Their homepage is genius. They show one question with 2 choices: 2 noteworthy observations: 1: Our brain is designed to solve problems, …
Hat tip to Paige Kusmierz for sharing this. Expedia is in the business of maximizing profits (you should be too). And the highest margin item one can sell is insurance. So Expedia pushes hard for it. But instead of just pushing it they show a real customer story to drive home their point: Shoppers care way more about the opinion …
Most sites have a checkbox for Terms and Conditions: This increases friction because the user has to take an action (clicking the checkbox). On Indeed.com the message just states that if the main action button on the page is clicked (in this case Send) user is automatically accepting terms:
We think choices are good, but if you don’t clearly describe the differences between choices you are most definitely hurting conversion rates. Consider this: A shopper is looking to buy a wireless temperature sensor for their grill. They land on https://store.weber.com/accessories/category/igrill-products/1640 product page: The item sounds impressive and within their price range. But now the shopper notices a second option …
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