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To Grab Attention Present Things Differently
I really like this tactic being used on ionsolar.com. It all comes down to being unexpected. So many sites put the grand total of happy customers – this is expected. People will gloss over this. Why? Because shoppers’ brains are filtering out marketing speak.
This approach, on the other hand, makes the reader stop and think for a second because it interrupts the pattern we’ve gotten used to:
![Ionsolar.com_Message.png](https://frictionlessco.wpengine.com/wp-content/uploads/2017/09/ionsolar-com_message.png)