Collecting Product Reviews
Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.
Most Important Page on an eCommerce Site Is …
If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.
Paradox of Choice for First-time Buyers
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
My Review of TryNow
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.
Active Participation: The Ultimate Conversion Cheat Code
Active Participation is the ultimate eCommerce conversion cheat code. In this article we’ll show how you can use it.
Psychology of Ecommerce Sales: Priming
Priming is an eCom marketer’s superpower. Marketers who understand how priming works dramatically improve results.
Price Insensitivity Priming
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Psychology of Discounts In eCommerce
Psychology of discounts. Discounting is a bad idea because it changes the buyer psychology. 4 wrong ways of doing it. 1 right way.
eCommerce Checkout or Check Out?
From an ecommerce retailer’s perspective what’s the right phrase? Is it checkout or check out? To make matters worse we show what Apple and Amazon do.
Copywriting and Conversions
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
Newsletter Unsubscribes
This is an example for how NOT TO do newsletter unsubscribes.
Small Copywriting Tweaks and Buyer Psychology
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
Product Reviews & Buyer Psychology
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
Review Count & Buyer Psychology
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
