Copywriting has one purpose: to improve your conversion rates.
Copywriting isn’t about grammar.
It’s about making a better guess about your buyer’s psychology.
The marketer on the left is betting the shopper experiencing toothache is thinking:
“I can’t bear this anymore. I need relief now.”
The marketer on the right is betting that the shopper is thinking:
“On a pain scale of 1 to 10, I’m at a 10.”
Today, the marketer on the right won.
A LITTLE ABOUT US
Thank you for reading this article about copywriting conversion rates. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. And once we understand how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
If you’re on LinkedIn much you
can should definitely connect with me. On LinkedIn, I post ecommerce conversion ideas every day, multiple times a day.