One day I randomly discovered steepandcheap.com. My first thought was, “this site is so similar to woot.com”. I added a tag on steepandcheap.com called “woot” to remember it for future reference. Now every time I type woot into Firefox address bar I’m reminded of steepandcheap.com (see red box below)-
In the last two years I estimate I’ve visited woot.com 200 times. Every visit to woot.com reminds me of steepandcheap.com and I’ve acted on that reminder at least 60 times. Here is the point, had I not tagged steepandcheap.com my total lifetime visit count would have been 1.
How can you, dear etailer, use this strategy on your site?