Fameschocolates.com Sales Pitch Using The 9 Truths

It’s time to show how we register a…

I’m going to assume you understand our 9 Truths conversion copywriting formula.

We have a 3-step process:

Step 1: Map out the strategic locations on your site to target people who are leaning in with interest.

Step 2: Build a sales pitch using the 9 Truths conversion copywriting formula.

Step 3: Build variations of the sales pitch for A/B testing.

For this example, we’ll be using a brand called Fameschocolates.com. Keep in mind this is not an actual client. We aren’t allowed to show the work we do with most clients (there are a few exceptions), so we’re using a made-up example that exactly mirrors what we do for client projects.

So our sales pitch makes sense, it’s important to give you an elevator pitch for the products we’re targeting:

— The offering is luxury dairy-free chocolate with over a century of rich history.

— This is not store-bought chocolate, it’s made with the greatest care using only the best ingredients.

— Many shoppers are likely looking for a gift for their loved ones so they want something unique.

— Because these chocolates are made to order, there’s some delay from when they make the order to when it’s delivered.

With that out of the way, here’s the 3-step process we’d use if Fameschocolates.com hired us.

Step 1: Mapping High Visibility Locations

For this example, we’ve mapped out locations across the site, including on the home page, on the category page, product pages and checkout page. We’ve added red arrows next to all the locations we’ve placed our call-to-actions so it’s easy for you to spot them:

On the home page

On the category page

On a product page

And the checkout page:

Step 2: The Sales Pitch

Once a shopper clicks on one of the CTAs you placed on your page, we’ll show our sales pitch that’s been custom-built to convert. Below the sales pitch, you’ll find another screenshot explaining why we made the various copy choices.

Here’s how we built this pitch using the 9 truths. If you are seeing this article on your 🖥️, click the image below to see the zoomed view. On 📱, you can just pinch and pull the image (clicking it locks the pinch-and-pull mobile feature):

Step 3: Finding the Winning Pitch

In this post, I’m only showing one sales pitch flavor. For actual client projects, we run dozens of copy variations until we find the winning ticket. For example, one variation might focus more on the origin story; the next variation might focus on us versus them messaging; another one might double down on selling the shopper on your point of view (how you see the world).

Good on Paper?

Now you know our secret. It’s not just theory; it’s how we do all our conversion work. Designing our sales pitch this way is how we’ve boosted sales for sports products. Sold skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. And more.

It can even be used to improve your overall conversion rates.

Want to see it work for you? Drop me a comment below, and I’ll show you how.