Magicpopmic.com Sales Pitch Using The 9 Truths

You’re about to find out how we get a…

I’m assuming you understand our 9 Truths conversion copywriting formula.

We have a 3-step process:

Step 1: Map out strategic locations to target people who need more than what’s on your page.

Step 2: Assemble a pitch using our 9 Truths conversion copywriting formula.

Step 3: Build multiple versions of the pitch to find the one that does the best job attracting credit card orders.

To illustrate our process, let’s use Magicpopmic.com.

Here’s a good summary of Magicpopmic.com:

A: They sell an easy-to-use wireless microphone made for creators and influencers.

B: Setting up a complicated mic can be time-consuming, and content creators want to save time.

C: The mic built into your phone is surprisingly bad.

D: Content creators are looking for a high-quality, low-price solution to make their content stand out.

With that out of the way, here’s the 3-step process we’d use if MagicPopMic.com hired us.

Step 1: Mapping High Visibility Locations

We’ve added red arrows next to all the locations we’ve placed our call-to-actions (CTAs) so it’s easy for you to spot them:

Step 2: The Sales Pitch

When one of the CTAs shown in the screenshot above is clicked, our sales pitch appears. Example below. Right after that, you’ll find another screenshot explaining why we made the various copy choices.

Here’s how we built this pitch using the 9 truths. If you are seeing this article on your 🖥️, click the image below to see the zoomed view. On 📱, pinch and pull the image (clicking it locks the pinch-and-pull mobile feature):

Step 3: Finding the Winning Pitch

In this post, I’m only showing one sales pitch flavor. In practice, we run dozens of copy variations until we find the winning ticket. For example, one variation might focus more on the origin story; the next variation might focus on us versus them messaging; another one might double down on selling the shopper your point of view (how you see the world).

Good on Paper?

So the secret’s out. And it’s not just theory; it’s how we do all our conversion work. Designing our sales pitch this way is how we’ve boosted sales for sports products. Sold skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. And more.

It can even be used to improve your overall conversion rates.

Example 3

This next pitch, which is also built using the 9 truths about online shoppers, is for a boutique chocolate brand.

Want to see it work for you? Drop me a comment below, and I’ll show you how.