Carparts.com Sales Pitch Using The 9 Truths

It’s time to show how we register a…

I’m going to assume you understand our 9 Truths conversion copywriting formula.

We have a 3-step process:

Step 1: Map out the strategic locations on your site to target shoppers who are who are 𝚒𝚗𝚝𝚎𝚛𝚎𝚜𝚝𝚎𝚍 𝒷𝓊𝓉 𝓃𝑜𝓉 𝓎𝑒𝓉 𝒸𝑜𝓃𝓋𝒾𝓃𝒸𝑒𝒹.

Step 2: Build a sales pitch using the 9 Truths conversion copywriting formula.

Step 3: Build variations of the sales pitch for A/B testing.

For this example, we’ll be using a brand called Carparts.com. Keep in mind this is not an actual client. We aren’t allowed to show the work we do with most clients (there are a few exceptions), so we’re using a made-up example that exactly mirrors what we do for client projects.

So our sales pitch makes sense, it’s important to give you an elevator pitch for the product page we’re targeting:

— The product we’re targeting is their replacement front bumper cover. This comes pre-primed and offers easy installation with a perfect fit – at a lower price than the original.

— The shopper needs this bumper to replace the original perfectly.

— People looking for this solution know that they could get their bumpers done at a local body shop but want something of better quality without the high price of original parts.

— First-time buyers have anxiety about buying a part online. They may worry it won’t fit, or that they could get a better deal elsewhere online.

— Some may have bought poor-quality replacement parts in the past.

With that out of the way, here’s the 3-step process we’d use if Carparts.com hired us.

Step 1: Mapping High Visibility Locations

We’ve added red arrows next to all the locations we’ve added our call-to-actions so it’s easy for you to spot them:

Step 2: The Sales Pitch

Once a shopper clicks on one of the CTAs you placed on your page, we’ll show our sales pitch that’s been custom-built to convert. Below the sales pitch shown, you’ll find another screenshot that explains why we made the various copy choices.

Here’s how we built this pitch using the 9 truths. If you are seeing this article on your 🖥️, click the image below to see the zoomed view. On 📱, you can just pinch and pull the image (clicking it locks the pinch-and-pull mobile feature):

Step 3: Finding the Winning Pitch

In this post, I’m only showing one sales pitch flavor. For actual client projects, we run dozens of copy variations until we find the winning ticket. For example, one variation might focus more on the origin story; the next variation might focus on us versus them messaging; another one might double down on selling the shopper on your point of view (how you see the world).

Does This Only Work for Certain Types of DTC Brands?

People often say, “I can see how this works for a site you shared, but would it work on my site?”

This works whether you are selling a premium product, a commodity, something expensive, or something totally new to the buyer. At this point, you can either see another sales pitch example (the following example is for an audio accessory brand) -or- you can start reviewing our case studies with published test results👇.

Good on Paper?

Now you know our secret. It’s not just theory; it’s how we do all our conversion work. Designing our sales pitch this way is how we’ve boosted sales for sports products. Sold skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. And more.

It can even be used to improve your overall conversion rates.

Want to see it work for you? Drop me a comment below, and I’ll show you how.