You’ll hear all sorts of advice when you’re trying to increase conversion rates. From “magic words” to “sales pitch secrets”, everyone and their brother has the “best advice on the internet”. You have to cut through the noise and find what works. Our method is simple, and it gets you a
That’s a bold conversion optimization claim. So, how about we back it up? If you read on, I’ll show exactly you how we do it.
At this point, I’m assuming you understand our 9 Truths conversion copywriting formula.
We have a 3-step process:
Step 1: Map out strategic locations to target people who need a bit more push than what’s on your page.
Step 2: Build a pitch using our 9 Truths conversion copywriting formula.
Step 3: Create multiple versions of the pitch to find the winner that turns your visitors into customers.
To illustrate our process, let’s use cliqproducts.com
Here’s what cliqproducts.com is about:
A: They make sturdy super compact foldable chairs for outdoor fun.
B: The alternatives are either not compact enough or not comfortable enough.
C: Customers don’t want to worry about so many moving parts, or quality, they just want to focus on their adventures.
D: CLIQ offers a reliable solution that’s rugged and easy to set up, plus it’s waterbottle-sized.
With that out of the way, here’s the 3-step process we’d use if neemsjeans.com hired us.
Step 1: Mapping High Visibility Locations
We’ve added red arrows next to all the locations we’ve placed our call-to-actions (CTAs) so it’s easy for you to spot them:
Step 2: The Sales Pitch
Our sales pitch appears when your visitor clicks one of the CTAs shown in the screenshot above. Here’s a sample sales pitch we’d use for the CLIQ chair below. Right after that, you’ll find another screenshot explaining why we made the various copy choices.
Here’s how we built this pitch using the 9 truths. If you are seeing this article on your 🖥️, click the image below to see the zoomed view. On 📱, pinch and pull the image (clicking it locks the pinch-and-pull mobile feature):
Step 3: Finding the Winning Pitch to Boost Conversions
You’ve seen just one sales pitch flavor. In practice, we run dozens of copy variations until we find the winning ticket. For example, one variation might focus more on the origin story; the next variation might focus on us versus them messaging; another one might double down on selling the shopper on your point of view (how you see the world).
Where’s the Proof?
So the conversion cat’s out of the bag. It’s not just theory; it’s how we do all our conversion work. We’ve boosted sales for sports products this way. Sold skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. And more.
It can even be used to improve your overall conversion rates.
Want to see it work for you? Drop me a comment below, and I’ll show you how.