It’s time to show how we register a…
I’m going to assume you understand our 9 Truths conversion copywriting formula.
We have a 3-step process:
Step 1: Map out the strategic locations on your site to target people who are leaning in with interest.
Step 2: Build a sales pitch using the 9 Truths conversion copywriting formula.
Step 3: Build variations of the sales pitch for A/B testing.
For this example, we’ll be using a brand called Thebigdink.com. Keep in mind this is not an actual client. We aren’t allowed to show the work we do with most clients (there are a few exceptions), so we’re using a made-up example that exactly mirrors what we do for client projects.
So our sales pitch makes sense, it’s important to give you an elevator pitch for the product page we’re targeting:
— The product is a pickleball paddle designed for optimal power, reach, and control. It’s great for all levels of pickleball players, from newbie to pro.
— Pickleball paddles are notorious for short lives and iffy quality. The Big Dink wants to change that.
— People know that they have several options online and offline but want a high-quality paddle that lasts longer.
— Shoppers are looking for a paddle that will elevate their gameplay and give them an edge.
With that out of the way, here’s the 3-step process we’d use if Thebigdink.com hired us.
Step 1: Mapping High Visibility Locations
We’ve added red arrows next to all the locations we’ve added our call-to-actions so it’s easy for you to spot them:
Step 2: The Sales Pitch
Once a shopper clicks on one of the CTAs you placed on your page, we’ll show our sales pitch that’s been custom-built to convert. Below the sales pitch, you’ll find another screenshot explaining why we made the various copy choices.
Here’s how we built this pitch using the 9 truths. If you are seeing this article on your 🖥️, click the image below to see the zoomed view. On 📱, you can just pinch and pull the image (clicking it locks the pinch-and-pull mobile feature):
Step 3: Finding the Winning Pitch
In this post, I’m only showing one sales pitch flavor. For actual client projects, we run dozens of copy variations until we find the winning ticket. For example, one variation might focus more on the origin story; the next variation might focus on us versus them messaging; another one might double down on selling the shopper on your point of view (how you see the world).
Good on Paper?
Now you know our secret. It’s not just theory; it’s how we do all our conversion work. Designing our sales pitch this way is how we’ve boosted sales for sports products. Sold skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. And more.
It can even be used to improve your overall conversion rates.
Want to see it work for you? Drop me a comment below, and I’ll show you how.