Definition: Influencing a thought.
There are 4 types of thoughts we’re trying to influence:
1: “Too good to be true”
4: Do Nothing
Narrative Control is a way to push past these 4 thoughts.
Here is an example of a Negative thought. We know shoppers hate newsletter popups. Most close the popup before even reading the message. This means even if your offer is beneficial most will miss it. That’s a problem.
Narrative Control to the rescue. In this example, the user is being offered a 12% discount. Most will instinctively rush to the (x) button without reading the details:
Imagine if we added a message like this for people who clicked (x):
We’re using Narrative Control by letting shoppers know that if they close this popup, they won’t be able to receive the discount offer again. Now shoppers have a choice to make: close the popup and never see the offer again or take the offer. What do you think they will choose?
Revealing It All
We hope you liked this article about narrative control.
But we have so much more to share with you.
Why Listen to Us?
We’ve spent all our time in our marketing lab, experimenting on online shoppers. We’ve learned a crap ton and are ready to share those learning.
What we’ve learned is that the real secret to growing sales is to ignore 84% of your site visitors so you can triple down on a very special group. We call this group Healthy Skeptics. 👈🏼 click the link to your left for an unfair advantage over the competition.