What if I told you there was a way to write copy that was guaranteed to boost conversions? And not a by a teeny amount.
We have a 3-step process:
Step 1: Map out strategic locations to target people who need more than what’s currently on your page.
Step 2: Build a pitch using our 9 Truths conversion copywriting formula.
Step 3: Create multiple versions of the pitch to find the winner that turns your visitors to customers.
To illustrate our process, let’s use neemsjeans.com
Here’s what neemsjeans.com is about:
A: They sell custom-made jeans buit to fit.
B: Finding the right size jeans is tough.
C: One standard pair of jeans will not fit everyone the same, people want more custom options.
D: Neems offers bespoke jeans so the fit is perfect everytime, They have a proprietary body scanner and measuring videos to make sure of this.
With that out of the way, here’s the 3-step process we’d use if neemsjeans.com hired us.
Step 1: Mapping High Visibility Locations
We’ve added red arrows next to all the locations we’ve placed our call-to-actions (CTAs) so it’s easy for you to spot them:
Step 2: The Sales Pitch
When your visitor clicks one of the CTAs shown in the screenshot above, our sales pitch appears. Take a look at the pitch below. Right after that, you’ll find another screenshot explaining why we made the various copy choices.
Here’s how we built this pitch using the 9 truths. If you are seeing this article on your 🖥️, click the image below to see the zoomed view. On 📱, pinch and pull the image (clicking it locks the pinch-and-pull mobile feature):
Step 3: Finding the Winning Pitch to Boost Conversions
In this post, I’m only showing one sales pitch flavor. In practice, we run dozens of copy variations until we find the winning ticket. For example, one variation might focus more on the origin story; the next variation might focus on us versus them messaging; another one might double down on selling the shopper on your point of view (how you see the world).
Good on Paper?
So the secret’s out. And it’s not just theory; it’s how we do all our conversion work. Designing our sales pitch this way is how we’ve boosted sales for sports products. Sold skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. And more.
It can even be used to improve your overall conversion rates.
Want to see it work for you? Drop me a comment below, and I’ll show you how.