Go back

Blog

When Something Needs to Be Highlighted, Highlight the Heck out of It

Zappos.com is proud of its free shipping free returns policy.  So they want to ensure every visitor sees it.  When you first land on their homepage (does not repeat during session) they play a short but prominent animation to highlight free shipping free returns (top right corner of the video below)—

IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB

Cancel Reply
Email will not be published