What’s Better Than Customer Reviews? …

… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”—

The shopper can enter their zip code and see listing of reviews of shoppers near them—

Basically lifesourcewater.com re-sorts reviews starting from the searcher’s zip code.

This is a good tactic for sites that have a large number of geographically wide customer reviews.