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The Right Advertisement to the Right Audience

LDproducts.com is a site that used to only sell printer supplies. I first visited ldproducts.com a few years ago, since then they’ve expanded to a whole line of office supplies. When I went to their site recently I saw this homepage overlay message—

LDproducts.com_Notification

This overlay is a home run because—

A. It’s only targeted to visitors who last visited when ldproducts.com had just printer supplies.
B: It captures attention by talking directly to the target audience (old visitors), “We’ve made some changes since your last visit.”
C: It unambiguously points to the new office supplies section.



Comments 1

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very nice and helpful article which will help me to work on it

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IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB

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I like seeing marketing ideas I've never seen before

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