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What do online shoppers think about?

We explore this question on our blog

How to Convert Site Visits to Sales

Boosting traffic is good for business—converting is better. How can you convert site visits to sales? There’s the regular way, and there’s us.

Radically Different Ideas

Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.

DTC Sites With Great Copy

This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.

Write Your Long-Form Sales Pitch

It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.

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