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Stories Matter
If you have the ability to tell an amazing story you can mark-up some things 1,200%, even candy floss. And story isn’t just words, it’s also the packaging. Check out Bag of Unicorn Farts:
![](https://frictionlessco.wpengine.com/wp-content/uploads/2017/12/unicorn-fart.png)
Sells on Amazon for $10.95:
![](https://frictionlessco.wpengine.com/wp-content/uploads/2017/12/amazon-price.png)
And people who buy it aren’t enraged that they could by the same quantity of cotton candy for 20 cents. No, they’re deliriously excited:
![](https://frictionlessco.wpengine.com/wp-content/uploads/2017/12/star_ratings.png)
This is the top review rated by buyers of Bag of Unicorn Farts. Not the seller, but the damn buyers:
![Top Review.png](https://frictionlessco.wpengine.com/wp-content/uploads/2017/12/top-review2.png)
You can buy Bag of Unicorn Farts here: https://www.amazon.com/dp/B01E9D0OR2/ref=cm_gf_ss_d_d_p_aH_i0_bt20_p0_qd2
Happy holidays.