Quick View: Don’t Believe Everything You Read

Many sites show QUICK VIEW option on category pages. The idea, I guess, is to help the shopper buy directly from the category page. See red arrow in screenshot below:

On click:

Is there evidence these actually improve conversion rates? Based on the research (https://baymard.com/blog/ecommerce-quick-views) I’ve seen, and experienced firsthand, they likely have a negative impact.

This reminds me of homepage image rotators/sliders that are also very popular. Spoiler alert: those don’t work either.