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Data Breach + Bad Usability = Worst Possible Combo
Target (the retailer) was hacked recently and 110 million customer records were stolen. Target took swift action and offered customers free credit monitoring for 1 year. They sent an email asking customers to visit protectmyid.com and enter their activation code.
Let’s think about this from the perspective of a Target customer. They are obviously freaking out and any personal information requested by Target is a sore topic. But I wanted my identity protected so I visited the requested page. Screenshot of top half of page—
On protectmyid.com I’m required to enter my Social Security number. That’s a big deal. I wanted to make sure this was a legitimate site so I scrolled to bottom of page and clicked BBB (Better Business Bureau) link on footer—
Guess what? The link doesn’t work. Don’t believe me? Go to protectmyid.com/target and click BBB (Better Business Bureau) link on bottom half of page.
Comments 2
This is very very wrong. And https://www.protectmyid.com/target now shows
“The requested URL was rejected.
Thank you for reaching us please contact our customer service at +1-877-481-6826”
So if they’re still asking people to go to this URL, it’s probably leading to a lot more frustration.
Replybetterretail
True. I was, however, able to get to https://www.protectmyid.com/target. Maybe it was down for a while and is now up?
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