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Prices Go Up

October 17, 2016 Copywriting Psychology

Most sites that are running an ad say something like- Sale ends October 22nd.

Wonder what would happen if they changed that line to- Prices go up October 22nd?

Comments 4

Mark Robinson

October 17, 2016 at 9:45 AM

I can’t think of any well to tell. Too bad there isn’t a way to have two different webpages, Page A and Page B, show up half the time and see which performs better.

betterretail

October 17, 2016 at 3:32 PM

Hi Mark, A/B testing is the way to go!

Ron Yates

October 17, 2016 at 3:06 PM

Rishi – that is is an excellent idea to test. A couple reasons:

1) It is different than what shoppers are used to hearing, so the message will stand out much better. “Sale ends October 22” is boring, and is easily ignored.

2) The version “Prices go up on October 22” induces a fear, which can be a very strong motivator.

You should test this – and share the results.

betterretail

October 17, 2016 at 3:32 PM

Hi Ron. You’re exactly right! Fear is a strong motivator. I look forward to A/B testing it!

Comments 4

Mark Robinson

betterretail

Ron Yates

betterretail

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