PediPed Has Humanistic, Methodical and Competitive Shoppers Covered

The About Us page is where you tell the World why your store is THE place to buy.  PediPed is a manufacturer of children’s footwear and what I like about their About Us section is that it targets humanistic, methodical and competitive shoppers simultaneously:

The video story style appeals to humanistic shoppers, the chaptering format appeals to competitive shoppers and there is enough content here to answers all questions of methodical shoppers.