Now I Want It
I wasn’t super interested in this item. But seeing this …
… increased my interest level 10%.
Why this is a clever tactic– no one really ever buys 4 units in one order but seeing a purchase limit has a psychological sway on the subconscious mind.
Scarcity is always a good motivator…I’m curious if sites like ebay have contributed to our collective online-scarcity-anxiety.Reply
I’m sure they have 🙂Reply
It is amazing how offering a limited number can instantly generate a feeling of increased worth and make people want the item more. It creates the concept of exclusivity, something many people want.Reply
That’s exactly right, well said.Reply