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I wasn’t super interested in this item. But seeing this …
… increased my interest level 10%.
Why this is a clever tactic– no one really ever buys 4 units in one order but seeing a purchase limit has a psychological sway on the subconscious mind.
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Comments 4
Scarcity is always a good motivator…I’m curious if sites like ebay have contributed to our collective online-scarcity-anxiety.
Replybetterretail
I’m sure they have 🙂
ReplyIt is amazing how offering a limited number can instantly generate a feeling of increased worth and make people want the item more. It creates the concept of exclusivity, something many people want.
Replybetterretail
That’s exactly right, well said.
Reply