No Michigan Sales Tax

Personalization works—

When I see a message like screenshot above (pointed by blue arrow) the thought that crosses my mind is, “Michigan residents don’t have to pay sales tax.  I’m a Michigan resident.  Awesome.”

Turns out, this kind of location-based targeting is pretty simple.  Just add a piece of free javascript code (https://freegeoip.net/) to your site and then the code will know the visitor’s state by looking up their IP address.