Navigation Speed

Shoppers who navigate your site at a fast pace are fundamentally different from leisurely movers. Do you treat these 2 groups differently? You should.

Fast browsers are typically in pre-research or post-research pre-commit mode. This means they either have just started their shopping journey or are at the end of it and have a shortlist of options but want to make sure they are making an informed decision. If you have prominent advertisements for things like “Download Buyer’s Guide” or “Schedule an In-person Consultation” and they are being ignored it’s because when shoppers are in pre-research or post-research pre-commit mindset they don’t want to engage with options that are time-consuming.

To serve these people create quick consumption content that doesn’t add to mental load but powerfully communicates why YOU are the best option.