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Lord & Taylor is a giant retail brand with 100s of stores across the US. They spend millions on advertising. This is their About Us page:
Come on Lord & Taylor, you can do a better job telling your story.
Link to live page: https://www.lordandtaylor.com/webapp/wcs/stores/servlet/en/lord-and-taylor/content-view/About-Us
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Comments 2
This is all the more relevant today given our shorter attention spans, the increasing amount of marketing clutter and our exposure to so many creative/engaging company pages.
ReplyAlthough, to play devil’s advocate (but not as an excuse!), how important is an “About Us” page for a well established company like Lord & Taylor?
betterretail
Shreya said: Although, to play devil’s advocate (but not as an excuse!), how important is an “About Us” page for a well established company like Lord & Taylor?
ReplyRishi: It’s important. They could verify by looking at their GA data. But it’s important.