I Should Ask the Meat Man

Askthemeatman.com is a site I’ve known about since 2007.  It’s a popular site and gets over 23,000 monthly visitors (traffic used to be way higher few years ago)—

Back in 2007 the design of their site seemed dated.  My theory was they’re probably about to do a redesign; surely. Every year I’d check back and the site design would remain unchanged.  It’s now 2013 and no update.  Do they not redesign because—

1: They feel current design works, so why screw with it?
2: They fear they’ll lose SEO rankings?
3: They’ve never had a customer complain about site design/usability?