Hot Outside

For the last 2 weeks the state of Texas has been exceptionally hot. What would happen if you (an e-tailer) pulled the list of your Texas customers and sent them this email (with a nice introduction message like– “We’ve been thinking about our Texas customers.”) …

Would email relevance make customers laugh out loud? Would they forward it to family and friends? Would some of those forwards lead to new customers? Or would many customers get annoyed and unsubscribe from your email list?