Go back

Blog

Gift Ideas

MetroKitchen.com is a site that specializes in cookware.  They have a simple, yet very effective Gift Ideas page …

… where shoppers select a relevant option and see a list of highly targeted gifts.

Opportunity: On “For wine fans” page (for example) MetroKitchen.com just lists products–

Which means I have to click the first item, read description, hit back button, click the second item, etc.  I wish they had presented Wine Gifts in this format …

… so the shopper could read a short description for each product and then visit product page to make purchase.

Comments 4

avatar

Yep, good point. Also, if it was reformatted it could easily be leveraged as an email to a subset of their customer list…They do segment their list don’t they?

Reply

avatar

You’re right, that would be a good email. And no, I don’t know if MetroKitchen.com segments their list.

Reply

avatar

Smart thinking.

The start page (under $100, under $50 etc) needs warming up as well – how about:

* Fewer choices – 15 is way too many
* Icons that show the category – not just a pretty box 15 times
* Bigger font for the category name

Reply
avatar

Excellent suggestions, John.

Reply

IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB

Cancel Reply
Email will not be published