Email sign-ups — How To’s

Daily Candy sends image heavy emails so they need to make sure customers add them to their address books. And so Daily Candy (unlike other etailers) tells customers how to ‘add to address book’ on the sign-up page. Great great idea. Observe section in blue……

This other example comes from daleandthomaspopcorn.com who, I believe, are the smartest food eTailers in the world. One would assume a shallow product-line like popcorn isn’t too exciting but boy did Dale and Thomas prove us wrong. Anyway, they have a neat little feature on their email signup page that allows customers to set the frequency of emails. It’s a very obvious idea but I cannot tell you how many retailers don’t bother asking…